HelpPricing & Tickets
Events Guide

Pricing & Tickets

Ticket tiers, early bird pricing, group tickets, coupons, and pricing strategy

Ticket tier types

Tikxz lets you create multiple ticket tiers per event. Each tier is independent — its own name, price, quantity, and availability window. Attendees see all currently active tiers at checkout and pick one.

Tier TypePriceBest For
StandardFixed INR amountYour main ticket — the default offering
Early BirdDiscounted, auto-expiresRewarding people who commit early
VIPPremium priceSpecial access, reserved seating, speaker passes
GroupCovers 2+ attendeesTeams, families, college squads registering together
Free₹0Open events, sessions with no ticket price
CustomAny price, any nameStudent discounts, press passes, staff tickets
You can have multiple tiers active at the same time. A typical setup: an Early Bird tier (limited), a Standard tier, and a VIP tier — all available simultaneously, each at different price points.

Creating a ticket tier

Navigate to Dashboard → Your Event → Pricing → Add Tier to create a new ticket tier. Fill in all relevant fields:

  1. 1

    Tier Name: Keep it clear and meaningful — "General Admission", "Early Bird", "VIP Pass", "Student Ticket". This is what attendees see at checkout.

  2. 2

    Price: Enter the price in INR. Enter 0 for a free tier. Prices cannot include paise — whole rupees only.

  3. 3

    Quantity: Total seats available for this tier. Leave blank for unlimited. Once quantity is exhausted, the tier auto-closes.

  4. 4

    Per-Person Limit: Maximum number of tickets a single buyer can purchase. Set to 1 to prevent bulk buying. Set to 5 for group scenarios.

  5. 5

    Availability Start Date: When this tier becomes available. Useful for staggering tier releases.

  6. 6

    Availability End Date: When this tier stops being available, regardless of remaining quantity. Use this for Early Bird expiry.

  7. 7

    Save the tier. It appears immediately in your pricing list.

Changing a tier's price does not affect existing registrations — only new ones going forward. If you increase the price, people who registered at the lower price keep their original rate. That is expected and correct.

Early bird tiers

Early bird tiers are standard tiers with an expiry condition. You can set an expiry by date, by quantity sold, or both. The first condition to be met closes the tier automatically.

  • Date expiry: Set the Availability End Date. The tier disappears from checkout the moment that date passes, regardless of remaining seats.
  • Quantity expiry: Set a low seat count (e.g., 50). When those 50 slots fill up, the early bird tier shows as sold out and attendees move to the next active tier.
  • Both: The tier closes on whichever comes first — date or sold-out quantity.
Early bird prices that expire 3 days before the event are not early bird prices. They are just regular prices with extra steps. Early bird tiers are meant to reward early commitment — set the expiry at least 2–3 weeks before the event date to create genuine urgency.

After an early bird tier closes, make sure your Standard tier is already active. There should never be a gap where no tier is available.

Free and group tickets

Free tickets: Set price to ₹0. The attendee goes through the standard registration form and receives a confirmation email with a QR code ticket. No payment is involved, and no KYC is required to offer free tiers.

Free tiers are useful even for paid events — create a free "Volunteer" or "Speaker" tier so team members and speakers get proper QR tickets without going through the payment flow.

Group tickets: One purchaser fills out the form and pays for a group. Configure:

  • Minimum group size: Smallest number of attendees per purchase. Usually 2.
  • Maximum group size: Largest allowed group. Prevents one person from registering 50 attendees under a group rate.
  • Each attendee in the group gets their own QR code ticket for check-in.
  • The purchaser enters details for all attendees in the group during checkout.

Coupon codes

Coupons let you offer discounts to specific people without changing the public ticket price. Navigate to Dashboard → Your Event → Pricing → Coupons to create and manage them.

  1. 1

    Click Add Coupon

  2. 2

    Code: Enter the coupon code (e.g., EARLYTEAM25). Attendees enter this at checkout. Case-insensitive.

  3. 3

    Discount Type: Choose Flat (₹ off the ticket price) or Percentage (% off). Note: flat discounts on ₹0 free tiers don't make sense — coupons only apply to paid tiers.

  4. 4

    Discount Value: The amount (₹ or %). Percentage discounts cannot exceed 100%.

  5. 5

    Usage Limit: Total number of times this coupon can be used across all attendees. Leave blank for unlimited.

  6. 6

    Expiry Date: When the coupon stops working. The code will be rejected after this date even if the usage limit hasn't been reached.

  7. 7

    Save. The coupon is active immediately.

Coupon FieldExample ValueNotes
CodeALUMNI20Share via email or WhatsApp to target group
Discount TypePercentageFlat or Percentage
Discount Value2020% off — or ₹200 off if flat
Usage Limit50Only 50 people can use this code
Expiry Date15 Oct 2025Code stops working at midnight on this date
Coupon usage is tracked in real time. You can check how many times a coupon has been used from the Coupons list. If you need to deactivate a coupon early, delete it from the list.

How tiers display to attendees and pricing strategy

All active tiers are displayed to attendees on the event registration page in the order you have arranged them. Sold-out tiers show a "Sold Out" badge. Expired tiers are hidden entirely.

  • Order matters: Put your most prominent tier first. Usually that's Early Bird or Standard — not VIP (showing the most expensive option first can deter people).
  • Fewer tiers convert better: 2–3 tiers is the sweet spot. Seven tiers causes decision paralysis.
  • Name your tiers descriptively: "Early Bird — Limited Seats" is clearer than "Tier 1".
  • Per-person limits: Set a per-person limit of 1 on limited tiers to prevent bulk booking of discounted slots.
  • Always have a fallback: If your early bird sells out, your standard tier should be active. Never leave attendees with zero available tiers.
Putting all your ticket tiers live at once before testing the checkout flow is brave. Boldly brave. Always register a test attendee on a free tier or a ₹1 test tier first to verify the full flow — confirmation email, QR ticket, and registration showing up in your dashboard.
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