Link Builder
Generate trackable registration links for every channel, campaign, and ambassador
Why trackable links matter
Every time you post "Register now!" with the same link on every platform, you lose the ability to learn from your own campaign. You can't tell whether your Instagram story drove 40 registrations or 4. You can't tell which ambassador is actually delivering. You can't attribute a surge to the WhatsApp blast or to the email campaign that went out the same day.
Trackable links carry embedded data — ambassador codes, coupon codes, and UTM parameters — that the Tikxz system reads when a delegate clicks through. By the time they complete registration, you know exactly which channel, campaign, or person brought them there.
Link types — what each one does
| Type | What it does | Best for |
|---|---|---|
| Plain | Standard registration URL, no tracking | Official college communications, notice boards |
| Ambassador | Pre-fills ambassador referral code at checkout | Giving ambassadors their personal share link |
| Coupon | Pre-fills a discount coupon code automatically | Social media discount drops, email campaigns |
| Combo | Pre-fills both ambassador code + coupon code | Ambassador programs with delegate-side discounts |
| UTM | Appends utm_source / utm_medium / utm_campaign | Channel-level tracking across any platform |
These types are not mutually exclusive by concept — a Combo link can also have UTM parameters, giving you ambassador attribution + coupon tracking + channel analytics all in one link. The Link Builder handles combining these cleanly.
Generating a link — step by step
Navigate to Dashboard → Your MUN → Link Builder.
- 1
Select a link type from the dropdown.
- 2
If Ambassador or Combo: select the ambassador from the dropdown. This pulls directly from your ambassadors list — if the ambassador isn't there yet, create them first.
- 3
If Coupon or Combo: select the coupon from the dropdown. Only active coupons appear here — expired or exhausted coupons are excluded.
- 4
If UTM: fill in utm_source, utm_medium, and utm_campaign. All three are recommended for clean analytics.
- 5
Click Generate. The full URL appears with a one-click copy button.
- 6
Share the link on the appropriate channel. The link is permanently stored in your Link Builder history — you can retrieve and copy it again at any time.
Dashboard → Your MUN → Link Builder → History. You don't need to save them yourself — but do note which link went to which channel so you can interpret the analytics correctly.UTM parameters — what each field means
UTM parameters are tracking tags appended to URLs. They're a standard used across marketing analytics tools, including Google Analytics. Tikxz reads them to attribute registrations in the Link Performance section of your Analytics dashboard.
| Parameter | What it identifies | Example values |
|---|---|---|
| utm_source | The platform or publisher where the link appears | instagram, whatsapp, email, twitter, partner_college |
| utm_medium | The marketing channel type or format | social, dm, story, email, qr_code, banner, group |
| utm_campaign | The specific campaign or initiative | early_bird_2025, ambassador_may, launch_week |
Together they give you a three-level hierarchy: source (where), medium (how), campaign (which initiative). A delegate from utm_source=instagram&utm_medium=story&utm_campaign=early_bird came from your Instagram story during the early-bird push — that's actionable intel, not a guess.
- Use lowercase and underscores consistently — UTM values are case-sensitive in most analytics tools.
Instagramandinstagramwill appear as two separate sources. - Include a date or period in campaign names when you run recurring campaigns:
early_bird_may2025is more useful thanearly_birdsix months later. - Generate a new link for each distinct placement — don't reuse the same UTM link in two different places.
Where to use each link type
| Channel / Placement | Recommended link type | Notes |
|---|---|---|
| Instagram bio | UTM (source=instagram, medium=bio) | Update for each campaign period |
| Instagram story | UTM (source=instagram, medium=story) | Generate a new link per story for granular data |
| WhatsApp group blast | UTM or Ambassador Combo | Use Combo if an ambassador manages the group |
| Cold DM outreach | Ambassador Link | Attribution survives days-later registration |
| Email newsletter | UTM (medium=email) | Combine with utm_campaign per email send |
| Partner college notice | UTM (source=college_name, medium=notice) | One link per college for comparison |
| Printed poster / QR code | UTM (source=poster, medium=qr_code) | Include location in campaign: qr_campus_gate |
Related articles
Still stuck?
We reply fast — actually.